Here’s How a Dude Named ‘Ninja’ Makes $500K a Month Playing ‘Fortnite’
Stop collecting Bitcoin and start playing video games.
Most of his income comes from his 3.7 million Twitch followers. Twitch, which was acquired by Amazon in 2014, allows users to game for a living via paid channel subscriptions and viewer donations.
This dude is so big that he gets an assist from celebrities. Recently, Ninja held a streaming session with rap god Drake. Guest stars included Steelers receiver JuJu-Smith Schuster and hip-hop artist Travis Scott. Their session broke Twitch records with 600,000 concurrent viewers.
— JuJu Smith-Schuster (@TeamJuJu) March 15, 2018
But his success mostly has three driving variables: that his personality is entertaining, that he’s really damn good at the game and that Fortnite is free to pay and therefore accessible to many people.
“I think that I offer a combination of high-tier game play that they really can’t get with a lot of other content creators. It’s very difficult to be one of the very best at a video game,” Blevins said.
“I’m very goofy; if you ever watched any of my streams or YouTube videos, I do impressions and stuff like that all the time and just crazy shenanigans. I think the combination of that [game skill and entertainment] is really fun to watch.”
“The fact that it is free to play is super huge, and it’s already across all the [major] platforms,” he added. “Just accessibility and how friendly the game is, they are just hitting every single mark perfectly.”
He’s doing something right.