Watch Jonah Hill’s Strange and Surreal Video for Limited Edition Palace x Reebok Sneakers

Apparently these kicks are so cool, owning them is like having sex with “a rare white tiger on your birthday.”

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Ahead of its June 9th release date, Palace x Reebok have just dropped the full-length promo video for their new sneakers featuring none other than War Dogs star Jonah Hill. Problem is, we’re not sure whether to take the purposefully awkward clip as a massive joke, or the best sales tactic ever. (Probably a little bit of both).

Watch above as the horribly-edited footage places Hill at hipster skate shop Palace in London, where he awkwardly reads off cue cards and compares the happiness after purchasing the sneakers to just having had sex with “a rare white tiger on your birthday” (and its birthday too, no less). 

It’s just the kind of surrealist clip that would make Tim and Eric proud.

h/t Highsnobiety