In the sultry black-and-white clip, the 23-year-old pop star stars things off at a mock photo shoot, where she flashes some skin in an off-the-shoulder number. When the beat picks up, Gomez and her dancers wild out, giving us a feel-good club banger for the summer.
The video is rawer and sexier territory for Gomez, but the song retains her trademark optimism. The accompanying album Revival, with tracks like “Good for You” and “Hands to Myself,” is all about empowerment and free sexuality.
“It’s not necessarily me being like, ‘Hey, I figured life out and I’m amazing!’” Gomez told Time last September about the album title. “It’s more like, I had so much scrutiny and had so much of my life exposed. I never intended my life to be that. I just wanted to be heard.”
In this fire new track, we're hearing her loud and clear. "Kill Em With Kindness" is the fourth single off Revival, and we're sure there's more to come.