Vine seemed like a stroke of genius. Its six-second video format was ripe for viral prank and twerking videos and a natural fit for Twitter, which bought the video platform and application for a reported $30 million in 2012 and incorporated it into its service.
But now, Twitter has abruptly announced it is shuttering Vine, citing its failure to compete with the top dogs of Snapchat and Instagram. The news comes just after Twitter announced it will fire nine percent of its workforce due to stagnating growth.
We're sad about it, co-founder Rus Yusupov is sad about it, and teenage "Vine stars" who will now have to complete high school are sad about it. But no one is more dismayed than these beautiful women, who shook it "for the Vine" and laid forth the hottest Vines of all time (see below).
"How will we go on without six-second ass-quaking bonanzas?" you may be wondering. Not to fear—Vine may be forever axing its mobile application, but the website will remain, although no new videos can be uploaded when it eventually shuts down.
The company said in a blog post, "We'll be keeping the website online because we think it's important to still be able to watch all the incredible Vines that have been made."
Incredible Vines like: