It's a partnership that seems inevitable: Snoop Dogg has agreed to get together with Tanqueray Gin for what a press release termed "a new strategic partnership."
It's been 23 years since Snoop released his mega-hit "Gin & Juice," so this pairing almost seems overdue. The release published by BevNet explains some of Snoop's new role:
Avid Tanqueray fan, Snoop Dogg, has been brought on to creatively oversee the Tanqueray Gin & Juice campaign. Through this partnership, Snoop will be developing Tanqueray signature cocktail recipes, incorporating Tanqueray into his show experiences, collaborating for various Tanqueray events throughout the year, and releasing exclusive content and art projects inspired by the global legacy of the "Gin & Juice" song.
Snoop is quoted as saying his signature song "was about good feelings and real experiences" so it was natural that it "became a global anthem."
This isn't Snoop's first venture that couldn't be more perfectly tied to his music and vibe through the years. In 2015 Maxim brought you an inside look at the launch of the rapper/mogul's line of weed products, Leafs by Snoop.
In celebration of the Tanqueray deal, the gin-maker developed a tasty-sounding cocktail recipe, appropriately named Tanqueray No. TEN ‘Laid Back’ by Snoop Dogg. It's 1 oz. Tanqueray No. TEN with 1 oz. Cîroc Apple. Add in 2 ounces of fresh pineapple juice then just a splash of club soda. Pour it all in an ice-filled shaker then in a glass.
Sounds like a perfect drink to toast the end of summer.