This 98-Inch TV Is Samsung’s Biggest Neo QLED 4K Set Yet

Bigger is better.

Samsung just dropped its largest Neo QLED 4K TV to date, with a massive 98-inch screen and an array of high-tech upgrades.

The $15,000 luxury set’s dazzling picture features slick motion and high contrast, resulting in ultra-fine lighting and brightness. It also boasts an updated NQ4 AI Gen 2 processor to deliver cutting-edge 4K visuals that make every image pop.

The 2024 model notably comes with new AI features including Real Depth Enhancer Pro and AI Customization Mode—which can instantly adjust image settings based on what you’re watching, and play games and view content with virtually no lag or blur.

Samsung notes that the QLED 4K Series’ Active Voice Amplifier Pro feature can improve a movie or TV show’s dialogue and sound effects using crisp Dolby Atmos audio, so you hear it closer to how the director originally intended.

Other noteworthy tech features on the jumbo-sized set include Quantum Matrix with Mini LEDs designed to catch every detail in dark to bright scenes; Neo Quantum HDR+ to view content with optimal picture quality; and Dolby Atmos and Object Tracking Sound+ to fully immerse yourself in the audio action.

Interested in a king-sized TV upgrade? The 98-inch Class QN90D Samsung Neo QLED 4K is available to shop here for $14,999. For more affordable options, check out Samsung’s art-inspired The Frame series.