Bulleit Frontier Whiskey Celebrates Tribeca Film Festival With 3D Printed Immersive Experience
The top whiskey brand reimagined the bar experience at the 18th annual Tribeca Film Festival.
Presented by Bulleit Frontier Whiskey
Bulleit returned for its second consecutive year to one of New York City’s coolest cultural events, the Tribeca Film Festival, with the Bulleit 3D Printed Frontier Lounge at Tribeca Film Festival. Bulleit has worked to curate an experience like no-other, where tech, music, art and design converge and create a truly immersive and unprecedented 3D printed whiskey and film experience.
The experience was heroed by a jaw-dropping 3D printed bar and 3D printed cocktails, and is the end product of a major collaboration involving the design geniuses at FAR, 3D fabricators from Machine Histories, robotics pioneer Benjamin Greimel (of project Print a Drink), and bartender Melissa Markert.
Bulleit hosted the official premiere screening afterparties for the highly anticipated films Crown Vic and Plus One, as well as the 25th anniversary celebration of the Emmy Award-winning series, In Living Color.
Cast members and friends enjoyed custom Bulleit 3D printed cocktails from Greimel and specialty cocktails whipped up by Markert and team.
“When you think about Tribeca Film Festival, it’s a celebration that goes beyond filmmakers,” said Sophie Kelly, Senior Vice President of North American Whisk(e)y at Diageo.
“It’s a massive cultural program and we’re thrilled to bring the Bulleit 3D Printed Frontier to this iconic moment in this iconic city, giving people an amazing social and cultural experience, which is at the core of what we do.”
Continuing to celebrate creators, Bulleit also served as the official sponsor of 2019’s New York Shorts Film program. Bulleit was thrilled to raise its glass to a diverse and engaging selection of 63 shorts in addition to the filmmakers who created them.
The Bulleit 3D Printed Frontier Lounge at Tribeca Film Festival comes to New York on the heels of previous stops in cultural hotspots Oakland, California and Austin, Texas.Before this project was debuted this past December, previous work within the arts and cultural spaces included a massive collaborative NEON billboard in Los Angeles’ Grand Central Market, Bulleit Bourbon Tattoo Edition bottles and Bulleit Bottle Impressions.
The Bulleit 3D Printed Frontier Lounge at Tribeca Film Festival continues the brand’s dedication to uniting those who are looking to bring something new to something established, and affirms Tribeca’s tradition of developing up-and-coming filmmaking talent.
For more info about the Bulleit 3D Printed Frontier, check out @Bulleit on Instagram. Want to learn more about Bulleit Frontier Works? Head to bulleit.com/frontier-works (if you’re 21 or older, that is).