Coca-Cola Just Announced Its First-Ever Alcoholic Beverage
No, it’s not just canned Jack and Coke.
After years of being used as a mixer, Coca-Cola is expediting the process by putting alcohol directly into a soft drink.
Fortune reports that the monster beverage brand is will begin selling their version of a boozey soda called Chu-Hi exclusively in the Japanese market.
The news came via an interview with Jorge Garduño, the company’s Japan president, published recently on Coke’s corporate website.
“The Chu-Hi category is found almost exclusively in Japan,” Garduño said. “Globally, it’s not uncommon for non-alcoholic beverages to be sold in the same system as alcoholic beverages. It makes sense to give this a try in our market.”
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Sadly, Garduño also implicitly stated that the American market shouldn’t bank on seeing Chu-Hi any time soon.
“I don’t think people around the world should expect to see this kind of thing from Coca-Cola.”
“While many markets are becoming more like Japan, I think the culture here is still very unique and special, so many products that are born here will stay here.”‘
That does leave the door open for a different product. We see great potential in a Coca-Cola/Jack Daniel’s partnership—just sayin’.
h/t: BroBible
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