Dan Bilzerian Fires Up L.A. With New Ignite Vodka

The Instagram star’s new spirit is the latest addition to his Ignite CBD and cannabis brand.

Presented by T1

Instagram sensation-turned-business mogul Dan Bilzerian recently  hosted one of LA’s most sought-after Valentine’s events: a salacious and seductive Angels & Devils-themed, celebrity-filled soiree to celebrate the launch of his Ignite’s new vodka line.

The spirit was recently announced as the newest addition to Ignite’s premium product portfolio, which now encompasses a full beverage line, CBD products, cannabis, and apparel. Its release is just the latest step in a series of major progressions the brand has taken since going public.

Hosted at Bilzerian’s Bel Air Estate, the Angels & Devils theme was carried out through activations like wax performers, immersive Ignite brand experiences, contortionists, fire-breathing bartenders and a night-cap performance by an all-star group of musicians. 

https://www.instagram.com/p/B8j61iTJJJK

Altogether, Bilzerian’s larger-than-life party hosted no less than 2,700 attendees and slingshotted the vodka brand into the public eye.

Given Bilzerian’s sizable social media profile and the press pick-up his parties generate, it seems that any product Bilzerian chooses to put his resources be will be a major market force, as the vodka is already shaping up to be.

To learn more about Ignite’s full beverage line, click here.