Presented by T1
Instagram sensation-turned-business mogul Dan Bilzerian recently hosted one of LA’s most sought-after Valentine’s events: a salacious and seductive Angels & Devils-themed, celebrity-filled soiree to celebrate the launch of his Ignite's new vodka line.
The spirit was recently announced as the newest addition to Ignite’s premium product portfolio, which now encompasses a full beverage line, CBD products, cannabis, and apparel. Its release is just the latest step in a series of major progressions the brand has taken since going public.
Hosted at Bilzerian’s Bel Air Estate, the Angels & Devils theme was carried out through activations like wax performers, immersive Ignite brand experiences, contortionists, fire-breathing bartenders and a night-cap performance by an all-star group of musicians.
Altogether, Bilzerian’s larger-than-life party hosted no less than 2,700 attendees and slingshotted the vodka brand into the public eye.
Given Bilzerian’s sizable social media profile and the press pick-up his parties generate, it seems that any product Bilzerian chooses to put his resources be will be a major market force, as the vodka is already shaping up to be.
To learn more about Ignite's full beverage line, click here.