Dan Bilzerian Fires Up L.A. With New Ignite Vodka

The Instagram star’s new spirit is the latest addition to his Ignite CBD and cannabis brand.

Courtesy of T1 Advertising

Presented by T1

Instagram sensation-turned-business mogul Dan Bilzerian recently  hosted one of LA’s most sought-after Valentine’s events: a salacious and seductive Angels & Devils-themed, celebrity-filled soiree to celebrate the launch of his Ignite’s new vodka line.

The spirit was recently announced as the newest addition to Ignite’s premium product portfolio, which now encompasses a full beverage line, CBD products, cannabis, and apparel. Its release is just the latest step in a series of major progressions the brand has taken since going public.

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Hosted at Bilzerian’s Bel Air Estate, the Angels & Devils theme was carried out through activations like wax performers, immersive Ignite brand experiences, contortionists, fire-breathing bartenders and a night-cap performance by an all-star group of musicians. 


Altogether, Bilzerian’s larger-than-life party hosted no less than 2,700 attendees and slingshotted the vodka brand into the public eye.

Given Bilzerian’s sizable social media profile and the press pick-up his parties generate, it seems that any product Bilzerian chooses to put his resources be will be a major market force, as the vodka is already shaping up to be.

To learn more about Ignite’s full beverage line, click here