Mustard purveyors French's have announced they are branching out into ice cream. As in, yes, French's Mustard Ice cream.
Of course there's a reason for this, aside from just making everyone stare blankly before asking you if it's a joke: Saturday, August 3 is National Mustard Day.
Naturally, this extremely tangy treat is a limited-edition deal, one French's developed in conjunction with Coolhaus Ice Cream.
In a press release Coolhaus CEO Natasha Case said that as "lovers of sweet-meets-savory, pure ingredients and unique creations, we are incredibly excited to be collaborating with French's Mustard in creating this one-of-a-kind product."
"It's been so fun to explore this classic condiment in a whole new way," Case said, "and create an unforgettable thoughtfully-crafted ice cream flavor with an All-American taste."
If for some reason this triggers your tastebuds and you are now lusting for ice cream that would taste great on a hot dog, you're out of luck unless you live in Los Angeles or New York City. French's Mustard Ice Cream will only be available in those cities and for a limited time.
You can read the press release here for further details. Whatever you do, get out on Saturday and celebrate the most summery condiment, whether it's a frozen treat you can eat with a pretzel cookie or the usual refrigerated kind, which should only ever be spread on 'dogs and burgers. Not the dessert plate.