French's Launches Mustard Ice Cream to Celebrate National Mustard Day

It's the summer ice cream flavor that absolutely no one asked for.
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Mustard purveyors French's have announced they are branching out into ice cream. As in, yes, French's Mustard Ice cream.

Of course there's a reason for this, aside from just making everyone stare blankly before asking you if it's a joke: Saturday, August 3 is National Mustard Day. 

Naturally, this extremely tangy treat is a limited-edition deal, one French's developed in conjunction with Coolhaus Ice Cream

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In a press release Coolhaus CEO Natasha Case said that as "lovers of sweet-meets-savory, pure ingredients and unique creations, we are incredibly excited to be collaborating with French's Mustard in creating this one-of-a-kind product." 

"It's been so fun to explore this classic condiment in a whole new way," Case said, "and create an unforgettable thoughtfully-crafted ice cream flavor with an All-American taste."

If for some reason this triggers your tastebuds and you are now lusting for ice cream that would taste great on a hot dog, you're out of luck unless you live in Los Angeles or New York City. French's Mustard Ice Cream will only be available in those cities and for a limited time.

You can read the press release here for further details. Whatever you do, get out on Saturday and celebrate the most summery condiment, whether it's a frozen treat you can eat with a pretzel cookie or the usual refrigerated kind, which should only ever be spread on 'dogs and burgers. Not the dessert plate.