Lamborghini Races Into Cannabis Game With CBD-Infused Coffee
Get your engine started with a cup of Lambo-branded, CBD-spiked coffee.
Lamborghini’s “Tonino Lamborghini” lifestyle brand has emblazoned the Raging Bull badge on watches, shades, bags, and now, CBD-infused coffee.
Autoevolution reports that the Italian marque’s merchandizing arm is joining forces with Canadian cannabis company Flora Growth to bring coffee infused with the non-psychoactive cannabinoid to market.
“They always wanted to get into the cannabis space,” said Floral CEO Luis Merchan, “but wanted to make sure they do it with the company that has know-how and the traceability that could ensure the quality of the [Lamborghini] products that have come to be renowned.”
Two flavors will be available at launch: black, and vanilla. A third, yet-announced flavor will instead contain CBG, another hemp-based cannabinoid that can reduce inflammation, among other possible therapeutic implementations.
While this may be the first cannabis-related Lamborghini product, Tonino Lamborghini has been making coffee and hot chocolate since the mid-90s under the Tonino Lamborghini Espresso line, as well as vodka, energy drinks, and other “luxury beverages.”