Metallica Launches ‘Enter Night’ Beer With Stone Brewing
Drink ’em all.
The legendary metal band is rolling out its “Enter Night” pilsner nationwide. The name, a nod to the platinum-certified single “Enter Sandman” from Metallica’s self-titled 1991 album, appears on black and red cans in the same style of the band logo that frontman James Hetfield designed in the early ’80s.
Described as “a crisp and refreshing Pilsner that…transcends genres, shatters preconceptions and challenges convention,” the 5.7-percent brew was created on collaboration with Stone Brewing CEO Greg Koch.
“I remember seeing Metallica on the cover of a magazine just after the “Black Album’ was released,” Koch said in a statement. “On the cover was a quote that resonated with me to this day: ‘Metallica didn’t go to number one, number one came to them.'”
“I loved what that meant. Do it your way and never compromise your art. If you’re great at what you do, people will come. I view that simple quote as one of the founding philosophical elements of Stone Brewing.”
Enter Night had previously been exclusively available at WorldWired Tour stops throughout the Midwest in the fall of 2018. The limited distribution was part of a “guerilla-style approach,” according to drummer Lars Ulrich.
“We had an under-the-radar/guerilla-style approach to this,” Ulrich explained at the Enter Night release party, according to Revolver. “People have been drinking it, people have been talking about it.”
“The feedback is great,” Ulrich added. “It’s the official launch this week, coming to every grocery store and corner liquor store and rock ‘n’ roll show in all 50 states.”
Here are the hoppy release’s official tasting notes:
Enter Night’s remarkable flavor and aroma which artfully combine the beauty of a traditional Northern German Pilsner with Arrogant Consortia’s modern overtones of aggression.
The resulting genre-defying pilsner is hop forward with sound bitterness on the finish.
Head to Arrogant Consortia’s website to find a six pack of 16-oz. Enter Night cans near you.