Pabst Launches Two New Beers, Including Boozier ‘PBR Edge’ with 6.5% ABV
Pabst Blue Ribbon fans just got a boozy new way to get the party started.
Pabst Blue Ribbon has long been beloved by dive bar regulars and well-heeled hipsters alike, and now the classic beer is celebrating its 175th anniversary with several new releases.
PBR, which was first released in 1844, announced two new iterations of Pabst with ABVs at opposite ends of the booze spectrum: a pumped-up PBR Edge with 6.5 percent ABV and the non-alcoholic PBR Non-Alc.
Food & Wine has more details:
The brewery bills Extra as “a light, crisp higher 6.5% ABV alternative to heavy drinking beers” that’s “an upbeat, full bodied, refreshing beer brewed for the big event.” (For the record, classic PBR is 4.6 percent ABV.)
Meanwhile, the N/A version of PBR is described as “an authentic product made with the finest hops and grains offering a great real beer taste, that allows everyone to join the occasion.” Somewhat fitting of their alcohol-levels, PBR N/A comes in a mostly white can while PBR Extra is packaged in “an instantly recognizable black can.”
“Pabst Blue Ribbon recognizes that today’s drinkers demand great tasting products with flexibility and options for a range of lifestyles,” the brewery’s announcement stated.
“Synonymous with creatives and doers, Pabst Blue Ribbon is blazing its own path in 2019 and will unveil a series of bold product innovations throughout the year.”
So whether you’re looking to get drunk faster or not get tipsy at all, this new pair of PBRs could be considered a birthday gift to diehard Pabst fans.