Titled “How Far,” the ad stars the Deadpool star as he forges and hand blows glass bottles and personally engraves them as his voice-over explains that he’s willing to do absolutely anything for his company.
"How far would you go for your company?” Reynolds asks in a voice-over. “It’s a question I ask myself everyday.”
"Because can you ever really go too far for your company?" Reynolds continues, blowing the glass dust off of the bottle with tears in his eyes. "I just don't think that's possible."
At the end of the clip, we see Andy King from Netflix’s Fyre Festival documentary Fyre: The Greatest Party That Never Happened sitting at a bar and watching the ad. “He gets it. I’ll have an Aviation Gin,” King says.
In case you aren’t familiar the scenario that they're referencing, King became a viral sensation for his classic scene in the Netflix doc in which he revealed that disgraced Fyre Festival creator Billy McFarland asked him to perform oral sex on (a.k.a. blow) a customs official for four 18-wheeler trucks of Evian… and King was actually prepared to take one for the team, just so Fyre could happen.
Luckily, King didn't have to go through with it....we think.
All joking aside, the new ad highlights the launch of Aviation Gin’s latest limited-edition bottle, and the brand is donating a portion of all proceeds to the Exuma Foundation to help those impacted by the disastrous Fyre Festival. We'll drink to that.