This Organic Italian Gin Comes In A Retro Oil Can
Fill ‘er up.
Spirits sometimes break into the saturated market by winning awards or innovating new distillation/aging methods. But Italy’s Engine Gin, or EnGINe, is leaving its mark on the industry by leaning as hard as possible into gearhead-inspired branding.
The fragrant spirit comes packaged in a real half-liter tin, reminiscent of the 1980s-era oil cans used to lube up Piaggio Vespa scooters. The stylized interface of EnGINe’s website is modeled after a quaint, retro roadside gas station.
Even the region in which it’s produced—Barbaresco, Piedmont—is just a short jaunt away from Turin, where Alfa Romeo, Fiat, Abarth and other Italian automobile manufacturers are headquartered.
Though unrelated to vehicles, we’d be remiss not to mention the label’s resemblance to the Supreme logo, with capitalized white “EnGINe” text set in a red rectangle.
This isn’t to take anything away from the spirit itself. The brand proudly boasts that EnGINe is made from 100 percent organic Italian ingredients, with water from the Alps; sage cultivated in Alta Langa, Piedmont; licorice made in Calabria; and juniper berries harvested in Tuscany.
Provided tasting notes describe a nose with notes of juniper, lemon peel and sage, with a floral flavor profile featuring a slight bitterness from sage, and sweetness from licorice root and damascus rose petals.
Engine Gin, bottled (or tinned) at 42 percent ABV, is available to purchase now for $34.99.