Virgin's Adults-Only Cruise Ship Lets You Order Champagne By Shaking Your Phone

Shake it up.
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Sir Richard Branson's adults-only Virgin Voyages cruise line is doubling down on its decadent image with a new app that sends travelers Champagne anywhere on the ship by simply shaking their phone. 

Virgin's "Shake for Champagne" on-demand delivery service sends bubbly after the Virgin Voyages Sailor App is shaken and a "secret" Virgin Voyages Champagne button is revealed. Then with just one press, Champagne-craving sailors get a bottle of Möet Chandon Impérial sent to them wherever they are.

“There’s nothing more luxurious than having champagne at your beck and call or even a shake,” said Nathan Rosenberg, CMO of Virgin Voyages.

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The bubbly comes in a Virgin red champagne bucket containing two glasses and a 750ml bottle of Möet Chandon Imperial, a tasty blend of over 200 crus--"mingling the full body of pinot noir with the suppleness of Meunier and the finesse of chardonnay – the perfect pairing for a day or evening sailing in the warm Caribbean sea," Virgin says.

The new cruise line is now offering trips aboard the 2,770-passenger ship Scarlet Lady, which is the first ocean liner of Virgin Voyages. The maiden voyage will set sail on April 1, 2020.

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Virgin Voyages also announced that they're launching an on-board champagne lounge called Sip, which offers glass of bubbles starting at $9 a glass and up to $1,000 for a vintage bottle. In a nod to Virgin’s British heritage, Sip will also offer a signature afternoon high tea, if you're into that sort of thing.

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