Amazon is looking to turn up the heat on the New York City delivery scene with new alcohol delivery service. The new service, announced on Wednesday, will allow Amazon Prime members in Manhattan to have a selection of “hundreds and hundreds” of beers, wines, and liquors delivered straight to their doors in under an hour. Cue celebration.
The company’s service, which is already up and running through their Prime Now app in Seattle, is a big fish in a relatively small market. Amazon's giant brand name dwarfs smaller app-based competitors like Minibar, Thirstie, Drizly, and even Delivery.com and Seamless, which generally don't allow customers to order alcohol.
"The Prime Now service is expensive for Amazon to operate, but the company believes the on-demand nature of it eliminates one of the few remaining advantages that brick-and-mortar stores have over the online retail giant," Recode reports.
It remains to be seen if the online sales titan has the moves and resources to win customers away from smaller, more established booze delivery services. For instance, Drizly promises delivery anywhere in the NYC area between 20 and 40 minutes. If it's faster than Amazon, then that's all that really matters to us.
Only trial and error will reveal the true king of the city’s booze delivery scene, but in the meantime, we’re happy to start performing our own extensive research.