This $21,000 Bang & Olufsen 4K TV Unfolds Like a Butterfly

You've got to see this truly unique 77-inch OLED TV in action.
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Today's most elite high-definition televisions impress by way of their monstrous size and ability to seamlessly blend into a room. But this butterfly-inspired TV is turning heads for a different reason.  

The Bang & Olufsen Beovision Harmony made its debut at Milan Design Week. When not in use, a pair of crafted oak and aluminum blinds that house hand-tuned technical instruments partially hide the 77-inch screen.

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Turn it on, and the 4K OLED display elevates to optimal viewing height as the fans unfold like the wings of a butterfly. Watch the magic happen in the video above.  

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In addition to that unique power-up process, the Beovision Harmony is also packed with technology, including built-in support for Netflix, Amazon and YouTube. Owners can also stream directly from their smartphone via Apple Airplay 2, Chromecast or Bluetooth. 

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An already powerful speaker system can be further enhanced by connecting to up to eight Beolab speakers via a surround-sound decoder. All functions can be controlled with a high-end Beoremote One that's crafted from a single piece of aluminum. 

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The Beovision Harmony will retail for $21,000 when it arrives at Band & Olufsen retailers this fall.