G-SHOCK & Alife New York Channel ‘The Witching Hour’ With Limited Edition Watch Collab

The streetwise collab is designed to “reflect the ominous feel of New York streets after dark.”


G-SHOCK and ALIFE New York just dropped a limited-edition GA110ALIFE21-8A, a custom timepiece featuring a midnight hour imprinted with “The Witching Hour.”

Crafted “to reflect the ominous feel of New York streets after dark,” the monochromatic watch comes in a light gray colorway that is seen across the bezel and strap.

Featuring “The Witching Hour” text above the Twelve O’clock marker, “Three O’clock” and “Nine O’clock” are also printed at their respective markers in a gothic script. The rugged new watch collab melds the streetwear aesthetic that ALIFE is known for with G-SHOCK’s signature durability.


The GA110ALIFE21-8A also has “ALIFE” engraved across the metal case back and the timepiece boasts a collectable, one-of-a-kind ALIFE packaging.

The new model also comes equipped with all the usual G-SHOCK bells and whistles, including:

●               Shock Resistance

●               200M Water Resistance

●               Magnetic Resistance

●               Auto LED Light

●               5 Daily Alarms (w/1 Snooze Alarm)

●               1/100th Sec. Stopwatch

●               Countdown Timer (24Hr)

●               Full Auto Calendar (to year 2099)

●               World Time: (31Time Zones + UTC/48 Cities)

The GA110ALIFE21-8A retails for $180 at gshock.casio.com/us,  alifenewyork.com, and the G-SHOCK Soho store beginning May 18.