There were once only two ways to sit courtside at an NBA game: make Jay Z–level cash or move to a crummy sports town (Hornets, anyone?). Now there’s a third way: Strap on VR goggles, like Samsung’s Gear VR Innovator Edition. Samsung’s own content service, Milk VR, features video experiences with Formula Drift car racing, snowboarding, and the NBA (which says it hopes to one day broadcast some games live in VR, from courtside). A competitor called Next VR is working with the NHL and NASCAR. As for VR chili dogs? They’re still in beta.