The World's First Rollable OLED TV Is Now For Sale, But It Doesn't Come Cheap

LG's stunning 65-inch screen is capable of retracting fully or partially into its base.
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LG Signature OLED R Promo

LG's range-topping and revolutionary Signature OLED R, the world's first rollable television, has hit the consumer market. 

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The 65-inch, flexible screen that can roll into its base arrived at seven select electronics stores in the tech giant's home country of South Korea. The first-of-its-kind piece of home entertainment tech carries an eyewatering price tag that's equivalent to $87,000. 

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Aside from the obvious benefit of being hidden when not in use, the Signature OLED R's bending ability allows for three viewing formats with different dimensions: Full View, Line View and Zero View. The brushed aluminum casing and eye-catching and wool speaker cover by Kvadrat of Denmark are available in Signature Black, Moon Gray, Topaz Blue or Toffee Brown. 

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As previously reported, key features include 4K UHD resolution, support for all HDR formats, and a 100-watt, Alexa and Google Assistant-supporting speaker.

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“This is a true luxury product that reimagines what television can be, said Park Hyoung-sei, president of LG Home Entertainment Company. "This unique TV delivers a differentiated user experience and a new way of thinking about space while once again confirming LG’s leadership in the premium TV market.”

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The Signature OLED R follows the Signature 8K 88ZX, which won a CES 2020 Innovation Award as the largest Organic Light Emitting Diode TV in the world. Even with a $29,999 price tag, that model is currently sold out.