Pablo Escobar's Brother Launches Foldable Smartphone With Lingerie Models

“I have told many people that I would beat Apple, and I will."
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Roberto Escobar—the older brother of infamous Colombian drug lord Pablo Escobar—is getting into the smartphone business.

Roberto, the former accountant for the murderous Medellin Cartel, has launched a foldable smartphone dubbed the "Escobar Fold 1" through his company, Escobar Inc. A new video ad above shows the device presented in a lockable briefcase and surrounded by a drove of lingerie-clad models.

Escobar Fold 1 Briefcase

“Imagine a reality, where you can ease fold your phone into a tablet,’’ reads the phone's website. “This is now possible, thanks to the Escobar Fold 1.’’

Another video flaunts the phone's folding capability shows its background set as the late Pablo Escobar's grinning mugshot. Yet a third video taunts Steve Jobs, saying that the late Apple founder could have only dreamed of bringing such technology to market. 

“Apple Boy Steve once looked into space," a voice says. "He saw Pablo Escobar with a phone beyond anybody’s imagination." Apple revealed patents for a folding smartphone earlier this year, according to Forbes

As the New York Post notes, the Escobar Fold 1 is a would-be competitor to the $2,000 Samsung Galaxy Fold. It boasts a bending 7.8-inch AMOLED screen, fingerprint scanner, dual camera, and an Android 9.0 operating system, among other feat. A 128 GB version is priced at just $349 and a 512GB version at $499. 

Roberto, an ex-con who served more than a decade in prison for his role in building a multibillion-dollar drug trafficking empire, talked to Digital Trends about his ambitious intentions in releasing the Escobar Fold 1. 

“I have told many people that I would beat Apple, and I will,” Escobar said. “I cut [out] the networks and retailers to sell to customers phones that can fold for only $349, phones which in stores cost thousands of dollars by Samsung and others.”

Escobar Fold 1 Models

He also claimed that his gold-colored phone's screen is more durable than the Galaxy Fold's. 

“My phone cannot break, because I did not have to make a glass screen like Samsung,” Escobar said. “Our screen is made of a special type of plastic, and we still have the best resolution. Our special plastic is very difficult to break.”

The Escobar Fold 1 is limited to a production run of 100,000 units and is being sold exclusively through Ecobar's website

It's just the latest headline-grabbing stunt pulled by Escobar, who recently accused Elon Musk of stealing his flamethrower idea.