These High-Tech TVs Transform Into Works of Art

Turn your living room into a museum.


Samsung is doubling down on the success of its “flagship lifestyle TV lines” with improved versions of The Frame and The Serif televisions. 

When you’re not bingeing the newest season of Narcos or catching up on Game of ThronesThe Frame goes into “Art Mode,” scrolling through various digital paintings and pictures. A censor automatically adjusts the screen’s colors to match the ambient brightness of the room.


For $4.99 a month, users can subscribe to an “Art Store” to access a curated collection of 1,000 masterpieces (and counting) from some of the world’s most renowned galleries.  

What’s new for the 2019 model is an improved picture quality and new 49-inch size, in addition to the previously offered 43-inch, 55-inch and 65-inch sizes. All will get Samsung’s quantum-dot infused LED—or QLED—technology, which offers more varied contrasts, deeper blacks and 100 percent color volume.


The Frame also features Bixby, Samsung’s voice-powered AI assistant, and can be customized with a range of colored bezels. 

Even more stylish than The Frame is Samsung’s The Serif TV. Created in collaboration with Paris-based design brothers Ronan & Erwan Bouroullec, it was previously only sold in upscale furniture shops but will now be available at various electronics stores.

As The Verge notes, The Serif TV is disguised as a piece of furniture with a top shelf and fabric cover that conceals its ports. The QLED display will be offered in 43-inch, 49-inch or 55-inch sizes, up from the sole 40-inch size of past iterations.  

With the addition of Samsung’s “Ambient Mode,” a program that shows news headlines, weather updates and imagery when idle, The Serif TV walks the line between functionality and aesthetic appeal. 


Prices for Samsung’s lifestyle televisions have yet to be announced, but expect to pay well over $1,000 considering last year’s least expensive model is currently selling for $1,200