TUMI Teams With McLaren F1 Driver Lando Norris For Jet-Set Luggage Line
TUMI celebrates 60 years of McLaren cars with a bold new papaya-colored luggage collection.
Performance on the race track in the Formula 1 world requires precision, attention to detail and a streamlined approach where every small design touch makes a difference. You might say the same is true in the world of luxury luggage and travel gear, which is where the new limited-edition TUMI | McLaren 60th Anniversary collection truly shines.
TUMI and McLaren are no strangers to designing supercar-inspired luggage, and they’ve found the perfect match this time to celebrate 60 years of McLaren’s impossibly cool, high-performance automobiles: F1 driver Lando Norris, who’s the face of the partnership’s “Unpack Tomorrow” campaign.
As part of the campaign, Norris appears in a short film alongside fellow “TUMI Crew” members Richarlison de Andrade and Reneé Rapp, showcasing a mash-up of his frequent travels and the hybrid McLaren Artura supercar.
Norris is no stranger to the jet-set lifestyle, which makes the partnership a natural fit, he told Maxim.
“Racing in Formula 1 means you’re always on the move, and my Aero International Expandable Carry-On is one of my favorite TUMI pieces from the collection,” Norris said. “I use it just about every time I travel, as it’s the perfect size to fit everything I need when I’m flying race-to-race.”
The partnership blends the world of full-throttle supercars with Norris’ penchant for travel and of course, the performance inherent in jet-setting luggage.
“As two brands rooted in the creation of world-class, performance luxury products with a true understanding of how technology and functionality coincide, the synergies between TUMI and McLaren are undeniable,” says TUMI Creative Director Victor Sanz.
The offering runs the gamut of TUMI’s signature styles, including the sleek Velocity Backpack and the Aero International Expandable 4 Wheeled Carry-On (modeled by Norris in the campaign).
Utility is often the name of the game when packing with both efficiency and style in mind, Norris said, noting that practice makes perfect in terms of hitting the road.
“I almost always overpack, so I’d say packing only what you actually need is important!” Norris said, noting that he now lays out each item before he packs, all in the name of pit crew-level effectiveness. “With all the compartments my TUMI bag has too, I’m able to sort everything out and keep organized on longer trips.”
The striking product line uses McLaren’s eye-popping papaya colorway, complete with a range of lightweight, modern materials. The influence of the famed supercar brand on the streamlined, sleek offering is undeniable (and undeniably cool).
“This edition of luxury travel pieces also celebrates our founder Bruce McLaren’s passion for looking to the future, pushing the boundaries, and matching effortless functionality with a modern design language that reflects the ethos of both companies,” adds Goran Ozbolt, McLaren Automotive’s chief designer.
Tasteful co-branding adorns each piece of luggage, which can be mixed and matched for quick trips or used at the same time for particularly grueling long-haul travels (certainly, Norris and his fellow F1 drivers are no stranger to frequent flier miles).
Bold design meets an impossibly sleek look in the limited-edition TUMI x McLaren collection, so set your sights on a luggage upgrade and put the pedal to the metal.