Cooper’s Craft is The First New Bourbon from Jack Daniel’s Owner in 20 Years

Pour yourself a shot of this stuff.


Brown-Forman, the parent company behind famed brands including Jack Daniel’s, Woodford Reserve and Early Times, is bringing out its first new bourbon in 20 years with the release of Coopers’ Craft. Set to be available in select markets this summer, it celebrates the company’s 70-plus years of barrel-making and wood expertise at its historic cooperage in Louisville, KY.

The Brown-Forman Cooperage is where barrels are handcrafted for the aging of spirits such as Jack Daniel’s, Woodford Reserve, Old Forester, Early Times, Canadian Mist, El Jimador and Herradura. Brown-Forman is the only major distiller that owns its own cooperage producing new barrels, which are made from American white oak.

Brown-Forman founder George Garvin Brown began bottling bourbon nearly 150 years ago and “recognized the important role of the barrel and the impact wood has on bourbon.” Based on his vision, Brown-Forman established its own cooperage in 1945. Coopers’ Craft is a “celebration of barrel-making and a recognition of the importance of wood when it comes to crafting bourbon.”

In addition to being matured in barrels raised by master coopers at the Brown-Forman Cooperage, the 82.2 proof spirit is made using a special beech and birch charcoal filter finishing process aimed at creating a smooth and flavorful bourbon. 

Hitting shelves this summer, Coopers’ Craft will be initially available in Alabama, Florida, Georgia, Kentucky, Louisiana, Mississippi, South Carolina and Tennessee at a suggested price of $28.99 for a 750ml bottle.