David Hasselhoff Is No Longer David Hasselhoff

“I’ve been wanting to drop the hassle from my life for years."

David Hasselhoff, the brawny 80s ur-dude of Baywatch and Knight Rider fame, is no longer David Hasselhoff. 

The 63-year-old actor announced on Thursday that he's taken his beloved fan nickname 'The Hoff' to heart and changed his name ... to David Hoff.

“I’ve been wanting to drop the hassle from my life for years,” Hoff said in YouTube video. “Now, I have made it official: David Hoff.”

This is kind of ridiculous, right? Yes, it is — and it's also probably not a a real, legally binding name change. A Hasselhoff spokesman toldUS magazine that the video is "an excerpt from an ad campaign that launches in Australia this weekend ... David is just having some fun and more will be revealed in the next 24 hours.”

We're honestly praying that this isn't just a publicity stunt. Please don't mess with us, Hasselhoff: After your ventures in ridiculous pop music and drug rehab, we're not sure your career can take it.

h/t Washington Post