Drake Drops His ‘Decadent’ New Whiskey On May 1
The rapper’s Virginia Black brand should be music to your mouth.
We doubt that Drake needs any more revenue streams at this point, but the multi-platinum rapper is about to make a foray into the world of top-shelf spirits with Virginia Black Decadent American Whiskey, his exclusive new bourbon launching May 1st. Drake personally selected a collection of two, three and four-year old bourbons to blend to create the “rich, decadent and smooth” whiskey which is bottled at 80 proof.
All we really know at the moment is that Virginia Black will have a high rye content and comes in a very expensive looking black and gold metallic decanter style bottle, though apparently the price point will be “accessible”. The Grammy winner – real name Aubrey Graham – partnered with Brent Hocking, founder and creator of DeLeón Tequila, on the new whiskey.
Confusingly, Virginia Black is not from Virginia. Rather the name is meant to “evoke an attitude of glamour, swagger and soul, long absent in the American bourbon whiskey category.” So we guess it’s sort of a person, kind of like Johnnie Walker, but more of a badass.
Virginia Black will be available in California, New York and Nevada as of May 1 followed by an International rollout. And Drake and Hocking have more collaborations planned for the future, assuming this one takes off.
What we really want to know is how it measures up to P. Diddy’s Ciroc vodka, Jay-Z’s Armand de Brignac champagne, and Ludacris’s Conjure cognac. Maybe some enterprising bartender can make us a cocktail mixing all four?