Say Goodbye to the Most Interesting Man in the World

Heroes live forever, but legends never die.

His blood smells like cologne. His personality is so magnetic, he is unable to carry credit cards. He lives vicariously through himself.  And he has embarked on a one-way journey to Mars… in a tuxedo. 

Say farewell to the most interesting man you’ve ever known. The 10-year ad campaign first launched by Dos Equis in 2006 is about to undergo a major change as actor Jonathan Goldsmith steps down from his esteemed role as “The Most Interesting Man in the World.” 

Don’t start gnashing your teeth and rending your clothes just yet. Marketing executives from Heineken USA, the owner of Dos Equis, have confirmed that the iconic campaign will carry on with a new actor and some some tweaks to its tone. 

“There will be elements that are very, very recognizable, that are super iconic to us, but it will have a very fresh take on things,
 said vice president of marketing Andrew Katz. “It will not feel like we’ve just swapped actors.” Sure it won’t. 

Until Dos Equis managed to track down their next embodiment of manliness, crack a cold one and watch this compilation of every Dos Equis advertisement featuring Jonathan Goldsmith’s marvelous bearded mug. And see if you can keep track of his list of accomplishments and accolade. We know we can’t.

Stay thirsty, my friends. 

h/t NPR