Profiles in Hustle: Tavi Gevinson

The writer, editor, and style icon proves that age is nothing but a number.

When Tavi Gevinson was twelve, StyleRookie, the fashion blog she ran out of her parents’ house in Oak Park, Illinois began to gain national attention – to the tune of 30,000 readers per day. Soon, the pre-teen was sitting front row at shows during New York Fashion Week. Even if she was often the youngest person in the room, she didn’t shy away from wearing daring and memorable outfits (like that giant pink bow headdress) that earned her the praise and admiration of the fashion world.


Gevinson is now eighteen and in less than a decade (and all while in high school), she founded and became editor-in-chief of her own magazine, Rookie. The site – targeted at teenage girls, but excellent reading for all demographics – boasts an impressive roster of contributors like Zadie Smith and Hilton Als. She’s published three Rookie Yearbooks since – annual collections of writing gathered from the magazine featuring contributions by Lorde, Grimes, Kelis, Shailene Woodley, and more.


As if being a media mogul isn’t impressive enough, Gevinson has also appeared on the big screen in First Bass and The Punk Singer and had a round on Broadway in the play This Is Our Youth, opposite Michael Cera and Kieran Culkin.

Gevison has never let age stop her hustle, accomplishing things that most adults don’t  even get around to. We can’t wait to see what she has in store for the rest of her career.

Photos by Photo by Jeff Vespa/WireImage