When former British Armed Forces officer and pilot Jonny Nicol set out to make private jet travel accessible to mainstream travelers, he never dreamed it would take five years. But half a decade later with Stratajet launching today in the United States, he's done it.
Previously if you wanted to fly a private jet (and didn't own one), you had to browse through a series of sites that published "empty legs" and hope that their timing and location coincided with yours. The beauty of this new travel search and booking platform is that it's able to factor hundreds of variables, making 2.5 million calculations in just 10 seconds.
The upshot is that you can view and compare segments that fit your schedule. As Nicol told Maxim in an exclusive interview, "Our software is so sophisticated that it can adapt an empty leg to suit a passenger, making changes to an aircraft flight route if necessary. This can reduce the price of your private jet charter by up to 75%."
Don't expect to see coach-like prices. But especially when traveling with a group, it can certainly be competitive with the cost of a first class ticket. And best of all, you can travel on your own terms, skipping the exhaustion and frustration of the typical commercial airlines ordeal.
This goes not just for the site, but their dedicated app can crunch all those complex algorithms as well. Interestingly, Nicol noted that since the European launch back in April, a third of their customers are first-time fliers, as opposed to the airline industry norm of 95% of revenue coming from frequent fliers.
So he really is accomplishing what he set out to, making private jets accessible and immediately bookable for everyone. As Nicol put it, "We give our customers total freedom." And at the end of the day, that's what it's all about.