After the mass shooting that killed 17 at Marjory Stoneman Douglas High School in Parkland Florida, Dick's Sporting Goods made a powerful statement: No one would ever buy an assault rifle at one of the chain's stores again.
In case anyone doubted the sincerity behind this move, the New York Times reports Dick's is ensuring no one will ever use one of its remaining guns again. They're scrapping their unsold inventory.
The company was obviously undeterred.
The Pittsburgh Post-Gazette was on top of this story last week. A spokesperson for the company told the paper that they were "in the process of destroying all firearms and accessories that are no longer for sale as a result of our February 28th policy change. We are destroying the firearms in accordance with federal guidelines and regulations."
Social media reaction to the move was mixed.
Dick's will scrap the rifles for parts and they'll be recycled.
Assault rifles and guns in general will remain a point of contention for years to come. It will be interesting to see if more stores follow Dick's lead or double down to grab new business from disgruntled customers.