Cartier. Harry Winston. Tiffany's. The words alone make most guys shake in terror over the prospect of dropping three months salary or more on a shiny piece of rock just so they can only have sex with one woman for the rest of their lives. (OK, maybe it's a little more romantic than that...)
With the regular dude in mind, the YouTube channel I Want What It's Worth went undercover in Manhattan's famed Diamond District to find out which big-name brands are the biggest ripoffs.
After all, who's more vulnerable than a man with some cash to spend and a gal with an itchy engagement finger?
Watch and learn, fellas.