Natalie Portman's new PETA ad is proving very controversial.
In the video, the Academy Award-winning actress and animal rights activist quotes a famous Jewish author who once compared the slaughter of animals for human consumption to the Holocaust.
That author is Nobel Prize laureate Isaac Bashevis Singer. Portman recounts his legacy throughout and emphasizes Singer's vegetarianism.
"Decades ago, one man articulated the plight of animals so boldly that the modern world couldn’t ignore him." Portman says. "When Singer stopped eating animals, he famously declared, 'I did not become a vegetarian for my health, I did it for the health of the chickens.'"
But the line that's really riled up the internet comes from Singer's novel, Shosha.
"We do to God’s creatures what the Nazis did to us," Portman says.
Tweets poured in from all sides. Many in agreement with Portman insisted that the quote was used to draw a comparison between the Holocaust and factory farming.
On the other hand, critics argued that the the lives and deaths of humans and animals aren't comparable.
What do you think?