Old Milwaukee is paying tribute to the sexy pin-up girls of yesteryear, and Maxim has your exclusive first look at the brand's new retro-cool cans.
The eye-catching label will emblazon cans of Old Milwaukee Lager, Old Milwaukee Light, and yes, Old Milwaukee Non-Alcoholic (um, what?) across the country beginning this month.
"The new look embraces the heritage of the brand while paying respect to the strong women that made pin-up culture in America something to be proud of," explains Old Milwaukee Brand Manager Heather Rodman.
The "Stars & Stripes" design is just the first in a series of retro reboots. A pin-up-themed nod to hunting and the outdoors from the Wisconsin-based brewery will roll-out next in September.
Old Milwaukee even enlisted the talents of Instagram hottie Johana Gomez to put a face on the new campaign.
You might recognize Gomez from a prior feature on this very website, but if not, here's some photos to jog your memory:
Keep an eye out for Old Mil's brand new look in bars and beer stores, starting this month. Cheers!