Here’s The First Look at Old Milwaukee’s New Pin-Up Girl Beer Cans

Sexiest beer can ever?

Maxim Staff

Apr 3, 2017

Old Milwaukee Pinup (12) — Photo: Old Milwaukee

Old Milwaukee is paying tribute to the sexy pin-up girls of yesteryear, and Maxim has your exclusive first look at the brand’s new retro-cool cans.

The eye-catching label will emblazon cans of Old Milwaukee Lager, Old Milwaukee Light, and yes, Old Milwaukee Non-Alcoholic (um, what?) across the country beginning this month.

Old Milwaukee Pinup (13) — Photo: Old Milwaukee

“The new look embraces the heritage of the brand while paying respect to the strong women that made pin-up culture in America something to be proud of,” explains Old Milwaukee Brand Manager Heather Rodman.

Old Milwaukee Pinup (15) — One shot down.

The “Stars & Stripes” design is just the first in a series of retro reboots. A pin-up-themed nod to hunting and the outdoors from the Wisconsin-based brewery will roll-out next in September.

Old Milwaukee even enlisted the talents of Instagram hottie Johana Gomez to put a face on the new campaign.

https://www.youtube.com/watch?v=ay8GoqjjJ_Q

You might recognize Gomez from a prior feature on this very website, but if not, here’s some photos to jog your memory:

🎤🎹🎶🕴🏽🍑 Walked into the battle blind It happens almost every time. #attackandrelease #happyhumpday #currenttunes

A post shared by Jo not Jone (@joneofthewonders) on Mar 29, 2017 at 2:43pm PDT

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👀🍔🍟🦎 Exciting times lie ahead #cometomama

A post shared by Jo not Jone (@joneofthewonders) on Mar 26, 2017 at 9:24pm PDT

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🎲🎲🎲#downtherabbithole

A post shared by Jo not Jone (@joneofthewonders) on Mar 12, 2017 at 8:07pm PDT

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🍋🍹 Un dia de esos … #ineedanotherblanket #thinkingofyou #happymondayblues

A post shared by Jo not Jone (@joneofthewonders) on Mar 20, 2017 at 2:59pm PDT

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🍒🚬💣🎶Down the street I'm the girl next door…I'm the fox you've been waiting for !!!! #currenttunes #therunaways

A post shared by Jo not Jone (@joneofthewonders) on Mar 6, 2017 at 1:40pm PST

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👋🏽🦅Greetings and bringing the sunshine! #goodmorning #riseandshine

A post shared by Jo not Jone (@joneofthewonders) on Feb 28, 2017 at 7:38am PST

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💃🏽🦊🌶🎒Soy caperucita y tu eres el lobo que miente … #fireball #muycaliente #rojovivo #glow

A post shared by Jo not Jone (@joneofthewonders) on Feb 20, 2017 at 11:28am PST

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