NEW YORK, February 5, 2016 — Maxim, the leading voice in men’s luxury lifestyle, sold 101,805 print single newsstand copies and 144,105 combined print and digital copies in December 2015 – more than any competitor sold any month of the entire year (including GQ), based on data from the Alliance for Audited Media. The issue featured entrepreneur and supermodel Alessandra Ambrosio on the cover in a photograph shot by Gilles Bensimon, who is now Maxim’s Special Creative Advisor.
Since February 2014, Maxim has been undergoing a rapid transformation with a focus on luxury, achieving industry-leading success that includes:
- Maxim readers with an annual household income of over $250,000 increased by 37.1% in the period between 2013 (before the luxury repositioning) and 2015 (after the luxury repositioning), according to MRI. (229,000 Maxim readers in 2015 vs. 167,000 in 2013)
- Maxim readers with an annual household income of over $200,000 increased by 9% in the period between 2013 (before the luxury repositioning) and 2015 (after the luxury repositioning), according to MRI. (460,000 Maxim readers in 2015 vs. 421,000 in 2013)
- Maxim has the largest Facebook following in the men’s luxury lifestyle magazine category, with 2,705,293 likes (GQ comes in second with 1,883,539 likes).
In 2015, Maxim set the newsstand record, successfully repositioned itself as a luxury magazine and grew its high-income readership. As an aspirational and inspirational brand projecting style and sophistication, Maxim expects to continue to attract a higher income demographic with future audited data.
“Because of GQ’s release earlier today, we can now officially proclaim that Maxim irrefutably outperformed every men’s magazine in its category, including GQ. In fact, no Maxim competitors (including GQ, Esquire and Men’s Journal) had single-copy newsstand sales over 100,000. Only Maxim holds that record, and we are grateful to our readers who have responded so positively to our repositioning,” said Guillaume Bruneau, Art & Design Director at Maxim.
Here is a month-by-month breakdown of 2015 single-copy newsstand only sales for Maxim, GQ, Esquire and Men’s Journal:
Here is a month-by-month breakdown of 2015 single-copy print and digital sales for Maxim and GQ:
As filed with Alliance for Audited Media
Alex Dorer, Goldin Solutions
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