As Men’s Self-Care Category Grows, SAXX Underwear Finds Balls Are Being Left Behind
“Too many men don’t feel comfortable talking about their balls unless they’re joking about them. And yet ironically, so many men’s balls are left feeling uncomfortable,” says urologist Dr. Matthias Hofer.
Presented by SAXX Underwear
There’s no category hotter than self-care right now. According to a recent study of 2,000 Americans, 9 out of 10 people practice self-care, and 84% see it as a necessity, and not just an indulgence. In fact, between 2019 and 2020, Google Search Trends showed a 250% increase in self-care related searches — by women and men alike.
The men’s personal care market is on the rise and is expected to hit $166 billion in 2022 — then double globally over the next decade. That same Adv Dermatology study showed that men are spending an average of 83 minutes a week practicing various forms of self-care.
They’re buying products to care for not just their minds but their bodies too, from hygiene products and creams to special clothing made to keep pretty much every part of them more comfortable.
However, there are two very important things men aren’t adequately caring for: their balls. A recent survey of over 500 men showed that a full 86% of men have experienced ball discomfort, with nearly half of men saying they experience it daily. Likewise, 79% of men said they think about ball comfort every day.
But here’s the problem – 43% of men said they’ve never thought about actually taking better care of their balls, and nearly half don’t talk about it to anyone. At the end of the day, they’re suffering in silence and missing out on opportunities for comfort.
According to board-certified urologist Dr. Matthias Hofer, “Too many men don’t feel comfortable talking about their balls unless they’re joking about them. And yet ironically, so many men’s balls are left feeling uncomfortable.”
SAXX Underwear is out to change that. Check out their new campaign, “How A Gentleman Treats His Balls,” intended to start a conversation around the importance of ball-care.
The Vancouver-based company has built its entire line of “life-changing” men’s underwear by creating a hammock for your balls that is designed to reduce friction and hold everything in place. Their aptly-named BallPark Pouch has changed the game for men’s underwear, as proven by the amount of ‘copycat’ versions now on the market.
And now SAXX wants to get guys — and the people who love them — thinking and talking more proactively about their ball health and comfort. Expanding on their self-care by showing some ball-care. And since it’s testicular awareness month, we felt it’s time to call attention to the importance of those two spheres.
Use discount code MAXIM10 for 10% off SAXX underwear through August 18!