Millionaire Entrepreneur Reco Jefferson Shares Startup Success Tips

This Veteran-turned-eight-figure-earning entrepreneur started his business with just a $3.67 investment.

Presented by Luke Lintz

One of the most critical challenges many entrepreneurs face in business is competition. Creating an edge and standing out in an industry with many other participants can be quite a tall order. So a lot of startups keep struggling to stay afloat while many others drown eventually. 

Veteran-turned eight-figure-earning entrepreneur, Reco Jefferson, started his business with just a $3.67 investment. There are small but essential steps to take for anyone looking to have the edge over the competition. Essentially, business thrives on customer patronage. So if your company isn’t getting the response from customers you expect, you must pay attention to your model and ensure you’re doing the right things. 

Reco has businesses that spans e-commerce and dropshipping to real estate and an OnlyFans modeling agency, as well as owning barbershops in his community in Philadelphia. From his experience as a successful entrepreneur, the proper steps would include creating value, building relationships, and giving your business a unique edge. 

Before delving into business and hitting it big, Reco was in the United States Air Force for four years. But before that, he went to Pennsylvania State University and worked as a software engineer. So basically, he built his business from scratch to the point where it had become a lucrative venture pulling in eight-figures in profit annually, consistently. 

On the heels of his success and growing reputation, Reco Jefferson is now involved in imparting education to more than 700 students on the basics of dropshipping. He also makes YouTube content to teach people how e-comm automation works. His vision is to move into the future with new entrepreneurs with the information they need to succeed in business. 

Reco’s e-commerce course is designed to simplify making money through Amazon dropshipping. Furthermore, Reco’s e-commerce automation business, affiliated with Amazon and Shopify, is helping its clients generate passive income for themselves. He runs the Amazon seller account for his clients, and they collect the profits. 

His e-commerce automation business currently services over 200 clients, providing a comprehensive backup that covers not just setting up the platform for clients, but managing, product research and listing, as well as taking care of logistics, customer service, and hands-off experience for the clients. 

To stay in business, being flexible and adaptive to change is a key ingredient. “You have to change with the times,” he says.  According to Reco, even though he’s been in the e-comm automation space for a while and has the experience, there are new changes to the platform, which he’s had to adjust to over the years. 

By creating a near-perfect business model, Reco has built a system that guarantees its clients’ success. This is against the backdrop of many inexperienced entrepreneurs flooding the marketplace and giving the industry a bad name. 

Moving forward, another critical factor to have in mind is diversification. Entrepreneurs are encouraged to aspire and grow from one level to another consistently. In the journey for achievement, constant aspiration is important; you must keep reaching forward and outdo your previous milestone. 

For instance, although Reco started in the e-commerce space, he’s built on that platform. He has established business interests that expand into real estate, owning dozens of properties in the Philadelphia area and a modeling agency. 

Reco is always looking for new opportunities to expand the scope of his interests. But ultimately, his success comes mainly from helping people, giving them a hand through life, and changing society, one person at a time. Through his businesses and open lectures on business, Reco hopes he can inspire many people to find their paths in life and become successful as well. 

It’s difficult for many people who always need a hand and have no one to help them, but that’s not enough excuse not to aspire. Reco Jefferson grew up in the slums of society and didn’t have any help when he decided to go into business. 

The only difference was passion and a drive to succeed. And once he launched his business, he never looked back since then, and it has continued to grow year after year. Reco isn’t intimidated to dream big dreams, and he says he’s looking forward to a time when his business empire will have over a hundred different companies under it. 

Reco also believes in determination and hard work, which is why he uses his property rental business to change how people live. He is offering low-income families the opportunity to live in a decent environment and have an affordable roof over their heads without missing the great facilities that makes life comfortable. 

Reco wants to keep pushing himself to do more as his business expands. However, he says he doesn’t want to be at the center of company activities forever. The ultimate goal would be to have an automated system and quality staff, so the business can function without requiring his physical presence. 

Success and achievement at the expense of family time and happiness are not Reco’s things, so he says that with everything you do as a business person, you must never forget to take care of other areas of your life—like leisure, relaxation, and family. 

Of course, there may not be enough time for these things, but in the end, achieving a healthy work-life balance is up to you.