Aston Martin is Bringing Back the Exquisite Lagonda
Here’s the catch: Only a handful of customers will be invited to buy one, and they’re all in the Middle East.
If history is any indication, there’s something about a rare four-door Aston Martin saloon that drives Arab buyers wild. The legendary English marque revealed this week they’re going to build a new version of the classic William Towns-designed Lagonda of 1976. This time, the leg-stretcher will have carbon-fiber body paneling and, like the LaFerrari and a handful of other limited-run future classics, be sold by invitation only.
The new Lagonda will be hand-built at the same facility in Gaydon, Warwickshire, that assembled the equally rare One-77 hypercar. Details about the price are as confidential as the quantity that Aston plans to make, but, according to the company, the cost will be “commensurate with the car’s exclusivity, quality and luxurious nature.” That means it’s going to be really, really expensive. Tough luck, America.