Lamborghini embodies the superlative. When this iconic purveyor of Italian exotics stops being extreme, it might as well cease to exist.
That's likely why Lamborghini CEO Stephan Winkelmann pledged during a media event this week for the Huracan LP580-2 that the company's forthcoming Urus SUV will be the world's fastest SUV by any measure.
“In terms of top speed, in terms of acceleration, in terms of everything,” Winkelmann told Car and Driver. “It has to be, it’s a Lamborghini.”
To ensure its speedy supremacy, the vehicle will be powered by Lamborghini's first-ever turbocharged engine, a twin-turbo V8. The Urus may be followed by a hybrid-electric model, which would make it the first Lambo to offer two engine options.
The company has nearly doubled the size of its Sant'Agata Bolognese production site at its Italian headquarters in anticipation of the Urus. Lamborghini expects to sell about 3,000 of the SUVs every year, which would double the company's boutique-level sales numbers.
Of course, purists want every Lamborghini to be a gorgeous supercar like the Miura, but modern market realities demand SUVs for financial stability.
And if you're going to drive an SUV, why not make it a scorching-fast Lambo?