Everyone knows that super-sized superstar athletes drive Cadillac Escalades, Mercedes G65 AMGs and Maybachs, right? Even when they sell other cars on TV. There's no way Shaq actually drives a Buick, is there? So, why, then are we to believe that LeBron Jamesdrives a Kia?
Kia is so desperate to link its spokesman LeBron James with its cars that the budget Korean carmaker has a new commercial specifically telling us that, while this might have been shot on a closed road with professional drivers and that we should not attempt this at home, the Cleveland Cavaliers star really does drive a Kia K900 luxury sedan to games at the team's Quicken Loans Arena.
Kia's Mad Men selected three social media posts as the basis of the three-commercial series to refute fan's skepticism that James would actually drive a Kia. In the first one, LeBron takes up a proposed $10 million bet that he doesn't really drive a K900 by driving to the fan's house followed by an armored truck to collect the money.
“The award-winning K900 exemplifies the incredible transformation of the Kia brand, and as a tastemaker who is not afraid to go his own way, LeBron James plays an important role in our efforts to change perception by challenging consumers to discover the new Kia,” said Tim Chaney, vice president of marketing communications, KMA. “LeBron is pushing people to question everything they think they know about our brand, and we could not be more proud of the fact that he can often be seen driving in and around the Cleveland area in a Kia K900.”
Apparently, you challenge LeBron's honesty on social media at the risk of being embarrassed on national TV. But to be perfectly honest, we'll wait to see LeBron roll up with our own eyes.
Photos by Kia