Mercedes-Maybach Honors Designer Virgil Abloh With Custom S-Class
Baller Benz alert.
The legacy of Virgil Abloh is still alive and well over at Mercedes’ luxe Maybach division, where an undeniably gorgeous S-Class S 680 designed by the acclaimed fashion designer has been unveiled.
Abloh died in late 2021 at 41 after a private battle with cancer. Mercedes-Maybach reverently described him as a “polymath artist, architect, creative director, fashion designer and philanthropist, “which is certainly more thorough than the “hip-hop fashion designer” title Abloh was given during the Grammys’ In Memoriam segment to the dismay of many.
Indeed, Abloh successfully merged streetwear with high fashion as Louis Vuitton’s first Black Men’s Artistic Director, creator of the Off White label, and through numerous collaborations with big brands including Nike.
One of his final collabs focused on the vehicle here. The exterior features a two-tone color combo—glossy Obsidian Black on the upper half, and a gold-ish sand hue on the lower portion, side flanks and special forged rims.
The interior is predominantly finished in the sand color, including the Nappa Leather-clad seats, trims and strips. The high-pile floor mats are black with a sand colored leather border and embroidered Mercedes-Maybach logo. A special Mercedes-Maybach and Virgil Abloh badge is inscribed on the Piano Black middle of the center console, rear cushions, headrests and door sill panel.
The 2023 Mercedes-Maybach S-Class S 680 by Virgil Abloh follows the Project Maybach concept, an ambitious all-electric off-road concept also designed by the Abloh that was displayed at Miami’s Rubbell Museum. Unlike the showcar, Mercedes is actually selling 150 examples of the S 680 later this year.
But if you can’t wait—or spend a surely exorbitant amount on a limited-edition Maybach—there’s Abloh’s Off-White x Project Maybach capsule.
The newly launched collection includes sand colored vintage washed cotton t-shirts and half-brushed cotton fleece crewnecks and hoodies, as well as canvas baseball caps and racing gloves crafted in canvas, neoprene and suede, coated with a black spray effect and embroidered.