Gaze Upon the Classic Rides at Miami’s Coolest New Car Showroom.

Miami Supercar Rooms is part showcase, part auto club.


Art Basel in Miami didn’t just feature a dizzying array of parties, oddball exhibits, and fashion launches–the glitzy annual happening also saw the debut of Miami Supercar Rooms

1935 Pacific by Delahaye
1935 Pacific by Delahaye USA

MSR is both a showroom and a club for auto aficionados in Wynwood, Florida. Described as an “auto art gallery” by Elo, the one-named British car nut who founded MSR, fans can gaze upon the classic rides on display, and even book a lavish dinner in the showroom in the near future.

For now, the gallery showcases four-wheeled beauties like the 2007 Shelby Supercar Ultimate Aero TT,  the white 1988 Ferrari Testarossa used in Miami Vice, and even a 1953 Lamborghini tractor, the only one of its kind in America.

1929 Rolls Royce Bootch
1929 Rolls Royce Bootch

Come February, MSR will also become a members-only facility, though membership is free and open to all. 

1961 196 SP Ferrari
1958 450 S Maserati

The full launch will also see the debut of the Miami Supercar Rooms Dining Experience. For $3,000 a night, guests are treated to an open bar, dinner, musical performances, and an oral history of their chosen car.

1939 Bugnaughty by Delahaye USA 

As for now, the vehicles on view are valued at up to $20 million, and Elo plans to rotate different cars through the lineup every few months.

For classic car nuts cruising through Miami, this collection is a must-see.

1961 196 SP Ferrari
1961 196 SP Ferrari