The Ford F-150 Is Going Into Total Beast Mode In 2018

Built Ford Tougher.
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In the eternal arms race between full-size American truck makers, you can never be too tough or too tough-looking. That's why Ford has updated the sheet metal of the best-selling F-150 pickup to reinforce its image as a total powerhouse.

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Taking cues from the Super Duty line of trucks, the 2018 F-150 gains a horizontal twin-bar grille that emphasizes the truck's width. That grille is bookended by C-shaped LED headlights with daytime running lights, while the hood and fenders are chamfered, a cue that Ford says underscores the F-150's power and toughness.

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"We wanted to continue with the billet-milled style introduced in 2015 while visually making the truck look wide and planted," explained Sean Tant, Ford's truck studio design manager.

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Around the side, the F-150's profile continues the drop-down in the front door window openings that originated in the company's bigger trucks. Huge wheel openings with large-diameter tires wrapping six all-new wheel designs ranging from 17 inches to a whopping 22 inches give the F-150 the killer proportions customers expect.

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It is the same for the bumpers, which are frame-mounted and can be chrome-plated, in line with customer preferences. “Form and function matters to Ford truck customers,” says Ford truck design chief Gordon Platto. “Chrome conveys durability and functionality in our customers’ eyes.

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At the rear, the 2018 F-150 mirrors the front end design philosophy, with a billet-milled treatment around the fenders, taillights and tailgate. 

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“These customers know our 'Built Ford Tough DNA,'" Platto said, "and they want their trucks to convey strength, capability, boldness and power."

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