This Pabst Blue Ribbon Custom Motorcycle Was Made to Support Our Veterans

God bless America.


Want to get your hands on a custom bike no one else has – branded by hipster nation’s beer of choice? Pabst Blue Ribbon, the formerly working class-turned-aggressively trendy lager, collaborated with Brandon Holstein of The Speed Merchant on this big twin bike that’s being sold to benefit Operation Homefront’s Mission2Honor campaign, which offers emergency financial assistance to the families of U.S. military veterans.


Along with the bike, which is valued at $25,000 and will be up for auction for 10 days beginning May 20th at, comes limited edition PBR x Loser Machine apparel and accessories. PBR will match the sale price of the bike, and all of the proceeds plus the match will be donated.

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The bike features an HD 80” Evolution Motor, a custom handmade steel exhaust system with a Burn’s Stainless ultra light race muffler, a Chopper Guys retro style frame, Speed Merchant Speed bars, a ribbed Mustang style gas tank, and a hand tooled leather seat by Azteka Customs. It also comes with a PBR logo on the tank and an “Original 1884” badge referring to the year the iconic beer brand was founded.


Operation Homefront is a national non-profit that supports military families through difficult periods by providing a variety of programs designed to “ensure that short-term needs don’t turn into long-term struggles.” 

It’s a worthy cause for sure, not to mention a great excuse to support our troops by drinking some ice cold PBR.