The All-New, Just-Revealed Rolls Royce Phantom Will Be the Best Car in the World, Don’t @ Us

Here are 10 reason why.

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Rolls-Royce launched the ninth generation of the Phantom prestige-mobile with a vow that the car is the world’s best, and the company provided ample evidence to back up that claim.

We can’t wait to drive the new 2018 Rolls-Royce Phantom, but we have good reason to expect the experience to exceed that of driving the current model. Here are ten good reasons why.

1. All-New Aluminum Space Frame

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The Phantom gets its very own “Architecture of Luxury” aluminum space frame that boasts 30 percent better rigidity to ensure maximum comfort and control, even though it weighs less than the frame of the outgoing car. Significantly, this chassis will underpin every new Rolls-Royce as new models are introduced and it does not share design or parts with high-volume models from elsewhere within Roll-Royce’s BMW parent company. 

2. Sound Insulation

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The new Phantom boasts nearly quarter-inch-thick, two-layer glass in its windows, two layers of sheetmetal in the floor with heavy foam and felt between them, and massive joint castings that quell frame vibrations. There is a total of 286 lbs. of sound deadening added to the Phantom contributing to the sound-killing measures. Overall, the new car is 10 percent quieter inside than the current Phantom.

3. Special, Quiet Foam-Filled Tires

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Rolls-Royce commissioned special tires for the Phantom from Continental that have a foam layer inside that absorbs 9 decibels of tire cavity noise, ensure a placid atmosphere inside the cabin.

4. A New Twin-Turbo 6.75-Liter V12 Engine

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The new Phantom will spill your rear-seat champagne toasts more quickly than ever, thanks to the all-new 6.75-liter twin-turbo V12 engine that produces a placid 563 horsepower at a calm 5,000 rpm and an urgent 664 lb.-ft. torque at just 1,700 rpm.

5. Road-Scanning Stereoscopic Cameras For Ride Control

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The signature Magic Carpet Ride of Rolls-Royce cars is bolstered by the inclusion of a forward-looking camera system that scans the road for imperfections and makes continuous adjustments to the electronically controlled shock absorber at speeds up to 62 mph.

6. GPS-Controlled Transmission

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The Phantom’s ZF-supplied 8-speed automatic transmission doesn’t have to guess about things like whether the car is climbing a hill and needs a lower gear because it is linked to a GPS system that keeps it informed about its location and the road conditions at all times, ensuring ideal seamless gearchanges.

7. Hand-Polished Stainless Steel Trim

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The Phantom’s grille frame and other brightwork on the car’s exterior is not gaudy chromed steel. It is hand-polished stainless steel for the ultimate in authentic, warm, appealing style.

8. The “Embrace” Cabin Appointments

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The Embrace refers to the use of precious and contemporary materials and rear seats that are newly sculpted for improved comfort. The sweep of the wood paneling across the back of the front seats is influenced by the famous Eames Lounge Chair of 1956, an artifact that is displayed in the New York Museum of Modern Art.

9. “The Gallery” Dashboard

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Rolls-Royce calls “The Gallery” a reinterpretation of the dashboard. It retains the brand’s traditional upright appearance, but now all the elements are presented beneath a single swath of hardened glass that covers the various displays and dashboard materials.

10. Combination Tray Table/Video Displays

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And in the back seat, where the action is in a Phantom, passengers enjoy the traditional flip-down tray tables and they incorporate pop-out “Rear Theatre Monitor” video displays for all your entertainment needs.

But we don’t know why you’d want to watch TV in the Phantom, because that could distract you from appreciating all the other elements Rolls-Royce has included to ensure that the Phantom is the best car in the world.