This Classic Land Cruiser Is Customized With Red Wing Leather Interiors For Limited Run

The iconic Toyota off-roader gets stylish, special edition upgrade.

Todd Snyder is using his discerning eye to tastefully trick out a limited-edition line of 1978 Toyota Land Cruisers in collaboration with automotive restoration specialists at Miami’s FJ Company. 

The NYC-based menswear designer devised four new colors for the off-road icon’s exterior—a Porsche-inspired Slate Grey (pictured), Camel Tan, Oxblood Red and Military Olive. Inside, he elected to wrap the vintage wide seats and door panels in soft brown tanned leather by Red Wing Heritage. Snyder has previously worked with the rugged Minnesota brand on Timex watch collabs and moccasin-style boots.  

“The FJ Company’s approach of rebuilding a classic from the ground up with a modern touch while honoring its legacy is so similar to how I design,” Snyder said of his first automotive foray. “I love taking vintage pieces and making them new again.”

Meanwhile, the FJ Company brought the truck’s original steel body and chassis to better-than-factory condition and equipped numerous modern components, including an Old Man Emu suspension, new brakes, power steering, LED headlights, digital dashboard and a Bluetooth-capable stereo with an integrated subwoofer. Power from a new 228-hp, 4.0-liter Toyota 1GRE-FE V6 is fed to the beefy tires through a five-speed manual-transmission. 

The Todd Snyder Edition FJ43 seen here starts at $185,000, but you can customize your own with an automatic gearbox, hard- or soft-top and other Red Wing leather hues for a base price of $195,000, according to Robb Report. 

Head to to  FJ Company’s website for more details.