Bill Murray Returns to ‘Groundhog Day’ For Super Bowl 54 Jeep Commercial

Jeep’s hilarious sequel to the 1993 comedy sends the actor on an adventure with Punxsutawney Phil.

February 2, 2020 is a big day both for sports—the Kansas City Chiefs and San Francisco 49ers play Super Bowl LIV (54)—and for the weather. Because it’s also Groundhog Day and this year Punxsutawney Phil did not see his shadow, which means an early spring.

So the folks making ads for Jeep knew what they were doing when they released the Super Bowl spot above, featuring Phil and Bill Murray in a kind of mini-Groundhog Day reboot.


It’s just one minute of comedy icon Bill Murray going back to his 1993 classic, complete with appearances by Stephen Tobolowsky’s Ned Ryerson, and stealing both the groundhog and a 2020 Jeep Gladiator.

Really, the only thing that sets this spot apart from a potential real followup to the movie is the Jeep, which Murray and Punxsutawney Phil commandeer on each go-around to have new adventures. Murray knows he could die if he goes too wild, too, but he doesn’t care. He’ll always wake again at 6 a.m. to Sonny & Cher singing “I Got You Babe” on the radio, just as in the original movie.

The story of Groundhog Day seems like it might make a sequel a big reach, but this makes us want to see a legit new Bill Murray comedy soon.

Look for this ad and many more entertaining spots when Super Bowl LIV kicks off at 6:30 pm Eastern Time on Fox.