Get ready to get inside football in a way that might normally end in a hospital visit. The NFL is launching a video series with a twist—it was recorded in 360-degree virtual reality (VR), utilizing Google Jump's special VR camera.
There will be nine episodes, each posted to the NFL's Youtube account. Episode one will take viewers along with the Philadelphia Eagles defense as they practice in the run up to a game.
In the NFL's release about the show, Senior veep for Digital Media Vishal Shah said the league is "always looking for new ways to engage with our fans," and VR "is an emerging platform that enables content experiences with a truly unique vantage point that brings fans closer to the game.”
Ross Ketover, a senior exec with NFL Films, said that "using Google VR technology, there’s potential" to catch the essence of pro football "in a whole new way." NFL Films, Ketover continued, is "excited to bring that perspective to our fans."
Later shows will explore the game from a variety of angles, including a look at the Miami Dolphins cheerleaders.
They pretty much had us at cheerleaders.
The first show will post online November 24, 2016.